Bose updates popular QC35 headphones and adds Google Assistant

by James Wilkinson

Bose has updated its iconic QC 35 headphones, which are the first in the portfolio to offer seamless voice access to Google Assistant.

The Bose QC35 II noise cancelling headphones have all the performance and features of the original QC35. They deliver the same industry-defining noise cancellation, audio performance, and up to 20 hours of battery life.

The same controls remain on the right earcup – audio volume, and the multifunction button for incoming calls and accessing Siri. And now, there’s a new Action Button on the left earcup to connect to your Google Assistant – without having to grab your phone, unlock it, and find the app.

Bose and Google worked together on the exclusive experience in the QC35 II, making it the first integration of Google Assistant in a headphone.

Press and hold the Action Button, and your own personal Google is ready to help – no waiting, looking, swiping, or typing. Just start talking, and your Assistant will help you manage your music and get things done – like play a playlist or a favourite song by a favourite artist, and add appointments to your Google calendar.

It can help you stay connected – from simple things like making a call, to notifying you about incoming messages, events and reminders, and reading them back to you. And it can answer questions and find information – so you can check a score, the latest headlines, whether your flight is on time, what movies are playing downtown – and more.

Bose’s proprietary microphone system picks-up voices with remarkable accuracy, so commands are understood. And in a fraction of a millisecond, Bose active noise cancellation dramatically eliminates unwanted sounds around you – so whether you’re in a crowded airport terminal, on a busy city sidewalk, or a subway platform at rush-hour – you only hear your Assistant or your music, brilliantly reproduced.

Like its predecessor, the QC35 II’s noise cancellation is fully activated when the headphone is on, but the Bose Connect App now lets you choose to keep it on (high), turn it down (low), or disable it completely (off).

The Connect App also lets you change the Action Button’s functionality, so you can control the noise settings from the earcup when you want, and switch back to your Google Assistant when you want.

The QC35 II noise cancelling headphones come in black and silver, and the QC35 II’s Action Button will access Google Assistant in the markets where Google Assistant is available; in other markets, the Action Button will control noise settings only.

The new QC35 II headphones are available in Australia and New Zealand, and are priced at AUD$499.95 and NZ$579.95 respectively.