IHG Hotels and Resorts have advanced their conversational AI search capabilities through an app in ChatGPT and will soon add more AI-powered search features across its digital channels.

The group announced it has launched an IHG app in ChatGPT, and will soon add AI-powered conversational search within IHG.com and the IHG One Rewards app in a bid to help drive forward IHG’s broader technology and AI-driven strategy, boost hotel performance and advance corporate innovation.

The new features are to complement its current digital platforms, with the app in ChatGPT allowing users to search, compare and explore IHG’s more than 7,000 hotels in over 100 countries. 

ChatGPT will recommend IHG hotels based on travellers’ preferences, surfacing real-time availability, pricing, interactive maps and amenities, helping guests move from discovery to comparison. Once a hotel is selected, users are guided to IHG’s direct booking channels to complete their reservation.

The group will also soon add conversational search to IHG.com and the IHG One Rewards app, where travellers can use their own words to search properties and book. 

“From inspiration to reservation, guests can expect a seamless, AI-enabled experience that understands the intent and context behind their search, without the limitation of fixed search fields or keywords.” the group stated in a media release.

“Guest expectations are evolving quickly, and we’re evolving with them. With more than one million guests staying with us every night around the world, we’re using AI to make the travel experience more seamless from planning and booking through to their stay. Pairing AI with the warmth of human hospitality ultimately helps us deliver a more exceptional live experience – one that feels personal, responsive and connected to each guest in the moment,” IHG Hotels and Resorts, Jolie Fleming, Chief Product and Technology Officer said.