British travel brand Antler has opened the doors to its UK flagship store at 100 Regent Street, London, marking the brand’s first standalone UK store under its new ownership.

Antler CEO, Kirsty Glenne, said the opening of the 2,400 sq ft store that spans two floors represents a significant milestone in Antler’s journey and global retail expansion strategy.

“The opening of our Regent Street flagship is a defining moment for Antler and a powerful statement of our ambition,” she said.

“This store brings our brand to life as a destination that expresses our values, our heritage and our confidence in the future of physical retail, while creating a new, meaningful way for customers to engage with Antler.

“Regent Street provides the perfect stage for the next chapter of Antler’s growth.”

Glenne said the store “affirms Antler’s brand positioning as The British Travel Lifestyle Brand” through a considered physical environment with sensory details introduced through lighting, materials and Antler’s signature scent.

She said 100 Regent Street is designed as a destination that reflects Antler’s ethos that more travelled people make for a better world, brought to life through Antler’s collections of modern, functional travel goods for those who travel often.

Located within London’s prestigious shopping district, Antler will join other iconic British brands, including Burberry and Mulberry, in its premium retail positioning.

Antler’s flagship store is located at 100 Regent Street, London, W1B 5SR. Opening hours are Monday to Wednesday 10:30 – 7:30 pm, Thursday to Saturday 10:30 – 8 pm, and Sunday 12 – 6 pm.