Marriott signs Luxury Collection resort at Marina Mirage, Gold Coast

by Ruth Hogan

Marriott International is set to bring a Luxury Collection resort to the Gold Coast after signing an agreement with Makris Group to develop a new-build hotel.

The 122-key Marina Mirage Gold Coast, a Luxury Collection Resort, which is scheduled to open in 2027, will be positioned withing the Marina Mirage mixed-use precinct and is expected to feature a signature restaurant, expansive function and event spaces, a rooftop bar and pool, jacuzzi, garden, wellness, beauty centre and a day spa.

The resort is slated to be the first Luxury Collection property in mainland Australia, following the December 2021 opening of The Tasman, a Luxury Collection Hotel, Hobart, and joins Marriott’s existing Gold Coast hotels, JW Marriott Gold Coast Resort and Spa and Sheraton Grand Mirage Gold Coast.

“The reimagination of the iconic Marina Mirage precinct presents an inspiring opportunity to expand our luxury footprint on the Gold Coast – a market we know very well, after more than 35 years’ experience operating the city’s two leading resorts under our JW Marriott and Sheraton brands,” said Marriott International Vice President of Hotel Development for Australia, New Zealand and Pacific, Richard Crawford.

“The destination’s resilience during and post pandemic has been remarkable, and we are very confident that proven demand for high-quality hotel experiences will be a strong foundation for the success of our first Luxury Collection property on mainland Australia.”

Family-owned and operated property developer, Makris Group, which has built a portfolio of impressive retail, residential, and mixed-use precincts over the course of 40 years, has owned the site since 2013.

“We were drawn to the Makris Group’s bold vision for the rejuvenation of their valuable waterfront site, and we are naturally thrilled that the family has selected The Luxury Collection as the brand for the hotel, a centrepiece of what is certain to be a destination-defining project,” Crawford said.

Makris Group Chief Executive Officer, Jason Makris, said the project is true to his father’s vision for the precinct.

“The approved development embodies Con Makris’ long-term vision for Marina Mirage,” Makris said.

“As part of The Luxury Collection, the new Marina Mirage will deliver an authentic resort and destination with a diverse array of local award-winning restaurants and boutiques, wellness, health and beauty facilities, a new state-of-the-art marina, and, for the first time, a limited selection of villas and residences.

“Along with its excellence achieved in architectural design, we are confident that our unique property will quickly reinvigorate its environment, while delivering a world-class destination for the Gold Coast, Queensland, and our economy.”

Marriott International’s Luxury Collection now comprises over 130 hotels and resorts in sought-after destinations worldwide.

“Now present in more than 40 countries, each property in The Luxury Collection is a distinctive representation of its unique place in the world, so securing appropriate new footholds for the brand requires patience,” Crawford said.

“[It is] a brand that takes pride in upholding the rich traditions that have shaped its heritage, while embarking on journeys that are as transformative as they are unforgettable.”