Australian boutique hotel collection, Lancemore, has announced the addition of a new Melbourne hotel to their stable with the opening of Lancemore Crossley Street set for early 2020.

Previously named Romeo Lane, Crossley Street is the pinnacle of Melbournian culture, centrally located between the Paris end of Bourke Street, Theatre District, restaurants such as Gingerboy, Becco and Pellegrinis, and tempting sights and sounds of Chinatown.

Lancemore CEO, Julian Clark, said he was excited to add Lancemore Crossley Street to the company’s growing collection.

“This is our most ambitious project to date in, what is in my opinion, the best location in our home city Melbourne. The design will breathe new life into the building, referencing its past and present, to capture the essence of the city,” he said.

“Every detail has been considered through the lens of the new Lancemore brand, launching in October, to offer a true Melbournian experience for the discerning guest,” Clark said.

The hotel is undergoing a AUD$10 million transformation, with its interiors artfully reimagined by Carr, one of Australia’s most influential architecture and interior design firms whose design portfolio also includes award-winning hotels Jackalope Mornington Peninsula and United Places Botanic Gardens.

Situated in an iconic laneway location, the hotel will feature five room types for guests to choose from, it’s walls hung with bespoke commissions from emerging artists, and a quintessentially-Melbourne rooftop terrace boasting sparkling city skyline views.

Hosting a melting pot of arts, culture, food, and fashion, the hotel nevertheless exudes a quietness through consideration and authenticity. Guests can choose whether to retreat to the exquisite calm the 113 private rooms offer or experience the captivating program of the public spaces.