The business shared the announcement exclusively to HM during the 14th Asia Pacific Hotel Industry Conference and Exhibition (AHICE), which is taking place at the Adelaide Oval on May 3-4.
The move will enable La Vie to develop, manage and operate properties under the Radisson Blu, Radisson RED, Radisson, Park Inn by Radisson, and Country Inn & Suites by Radisson brands, under a non-exclusive brand collaboration agreement.
The collaboration builds on an existing relationship between the two companies which started in 2022 through the rebranding and conversion of three hotels in Sri Lanka.
“We’ve enjoyed a strong partnership with La Vie Hotels and Resorts with successful property conversions in Sri Lanka to-date,” said Radisson Hotel Group Executive Vice President and Global Chief Development Officer, Elie Younes.
“This latest news marks the next step on our journey together and the expansion of our partnership across key regional markets. Radisson Hotel Group is known for delivering the highest standards of hospitality, and the expansion of our portfolio will enable more guests to enjoy all that our brands have to offer.”
La Vie Hotels and Resorts CEO, Jerry Xu, said it’s a major partnership for the group and one that they are “incredibly proud of”.
“With the team at Radisson Hotel Group, we launched three landmark hotels under the Radisson Blu and Radisson brands in Sri Lanka in 2022 and within the space of 12-months they have enjoyed immense success,” Xu said.
“To now be extending our partnership and signing a Master Collaboration Agreement is a nod of confidence to our amazing team and we look forward to building on our successes together in the years to come.”
The collaboration will support La Vie’s expansion in key strategic growth markets including Australia, New Zealand, Vietnam, Thailand, Singapore, Cambodia, Myanmar, Malaysia, Indonesia, Sri Lanka, Maldives, Bangladesh, Fiji and Vanuatu.
Alongside the Master Collaboration Agreement with La Vie, RHG will also launch a centralised franchising services model which will enable independent and small-scale hotel companies to leverage RHG’s global network.
Radisson Hotel Group Area Senior Vice President for South East Asia and Pacific, Andre de Jong, said the model will create opportunities for owners in the region to maximise efficiencies by streamlining operations.
“We are pleased to be able to offer our owners a dynamic range of offerings and business models that suit their unique needs, further strengthening our collaboration and driving success and revenue,” he said.
The Club of Revenue Management by Radisson Hotel Group (The Club) will be expanded into the region to support hotel revenue management with a cost-effective system for maximum efficiency and rate optimisation.