Hyatt’s luxurious Alila brand set to debut in Japan
As part of an agreement with Fujita Corporation, the exclusive 60-key Alila Sengokuhara Hakone will open as a luxury retreat in the highland district of Hakone known for its mineral-rich hot springs. The property is also poised to cement itself as a wellbeing resort, featuring private onsens in each of its 11 suites.
“With 19 properties globally, including 13 in Asia, we are excited to announce plans to introduce the Alila brand to Japan,” Hyatt Group President, Asia Pacific, David Udell said.
“We are grateful to President Okumura of Fujita Corporation and everyone else involved in bringing the Alila vision to this market. The debut of the Alila brand in Japan will expand travel choices for both domestic and international guests, offering experiences that reflect the brand’s deep connection to culture and the environment.”
The design of Alila Sengokuhara Hakone will be guided by harmony with nature and respect for the site’s mountain setting. The property will embody minimalist architecture by internationally acclaimed Kengo Kuma and Associates, and will follow the site’s elevation changes, allowing for the surrounding forest and mountains to become part of the guest experience.
“We are designing a hotel that will blend seamlessly into Hakone’s magnificent natural setting,” Kuma said. “Our architecture will become part of the landscape, flowing with the site’s elevation changes and integrating natural light to achieve a seamless connection with the environment.”
There are currently 22 Hyatt hotels across nine brands in Japan. The introduction of the first Alila hotel in Japan will bring Hyatt’s Japan portfolio to 10 brands, supporting Hyatt’s broader ambition to double its portfolio in the country with intention over the next decade.