Regional boost with $130 million Crowne Plaza Geelong opening
The $130 million hotel opening is part of IHG’s strategic expansion of the Crowne Plaza brand into high-growth regional destinations, moving the group’s footprint beyond capital cities.
Thursday’s opening was attended by Paul Crowe, CEO of Plenary, Matthew Tripolone, Managing Director, IHG Australasia and Pacific, Mayor Stretch Kontelj and John Dickson, General Manager, Crowne Plaza Geelong, alongside key stakeholders and project partners.
With 200 rooms and suites, multiple dining venues and flexible meeting and event spaces, the Crowne Plaza Geelong has been designed to attract both the leisure and corporate markets, as well as MICE delegates.
“This is a significant moment for IHG as we continue to expand our presence in key regional markets across Australia. Crowne Plaza Geelong represents the next phase of our growth strategy, bringing a globally recognised premium brand to a destination that is rapidly evolving as a centre for business, events and leisure travel,” IHG Managing Director Australasia and Pacific, Matthew Tripolone said.
Located near the soon-to-open $449 million Nyaal Banyul Geelong Convention and Event Centre, the hotel is set to play a key role in supporting major events and conferences
“This is a strong vote of confidence in the city’s future and in the growing economic and tourism potential of the region,” Minister for Regional Development Michaela Settle said.
Plenary Group CEO Paul Crowe said the opening reflects a shared commitment to delivering infrastructure that drives economic and community outcomes.
“Crowne Plaza Geelong is the result of a long term vision for the waterfront and what it can offer the city. This project has been delivered in close partnership with IHG and will contribute meaningfully to the region’s visitor economy for years to come.”
Crowne Plaza Geelong has also announced a partnership with the Geelong Gallery. The hotel will be primary sponsor of the Discovering the Impressionists: Paul Durand-Ruel, Art Dealer Among the Artists, the most ambitious international exhibition presented in the Gallery’s history.