Accor conversion to bring forth Mövenpick Hotel Adelaide  

by Daisy Melwani

Accor has expanded its Mövenpick presence in Australia with the rebranding of Peppers Waymouth Adelaide, the deal signed at AHICE Asia Pacific 2026.

The conversion reflects the brand’s growing momentum across the Pacific, the group stated, with Mövenpick Hotel Adelaide to debut in December 2026 following enhancements. 

The Mövenpick brand has evolved from its origins as a restaurant concept in Switzerland in 1948, to now operating 140 hotels across more than 40 countries, “with a dynamic pipeline driving sustained growth”. The latest signing will become the fifth Mövenpick property across Australia and New Zealand.

The hotel on Waymouth Street, Adelaide, has undergone significant multi-million-dollar refurbishment in recent years, including a full guestroom redesign, the introduction of new suites and family rooms, and the addition of a restaurant and upgraded meeting spaces.  

Further enhancements are said to be planned over the coming months, and will include upgrades to corridors and guestrooms, “ensuring a seamless transition into the Mövenpick brand while maintaining a highly efficient conversion approach. This reflects one of Mövenpick’s core strengths: an adaptable design philosophy that enables capital-efficient conversions while elevating guest experience and commercial performance,” Accor stated.

“We are proud to partner with Accor to bring Mövenpick to Adelaide,” Mattioli Group Founder Domenic Mattioli said. 

“The hotel has already undergone a significant transformation, and this next chapter allows us to build on that investment with a brand that is globally recognised for its warmth, quality and ability to bring people together. Mövenpick’s focus on generous hospitality and meaningful guest experiences aligns closely with our vision for the property and its role within the city.”

The Adelaide signing forms part of a broader growth trajectory for Mövenpick across Asia Pacific, where the brand is gaining strong traction among owners. Mövenpick Singapore is slated to open later this year, and will become the largest Mövenpick in the region, alongside additional developments currently under negotiation, according to Accor.

“Adelaide is a dynamic city with a strong cultural and culinary identity, making it a natural fit for Mövenpick. This signing allows us to introduce a brand that resonates with today’s travellers,” Accor Pacific Chief Operating Officer, Adrian Williams said. 

Globally, Mövenpick is projected to grow its network by more than 70% over the next five years driven by strong performance and efficient development pathways.  

“Across the world, we are seeing strong demand for brands that offer both emotional connection and commercial performance,” Accor Global Chief Development Officer, Camil Yazbeck said.

“Mövenpick delivers on both fronts. Its focus on joyful reconnection, combined with a highly adaptable and efficient model, makes it particularly compelling for conversion opportunities such as Mövenpick Hotel Adelaide. This signing reflects the brand’s growing momentum in the Pacific and our confidence in its long-term potential.”

Other Australia and New Zealand Mövenpick properties include Mövenpick Hotel Melbourne on Spencer, Mövenpick Hotel Hobart, Mövenpick Hotel Auckland and Mövenpick Hotel Wellington.

X