Wayfarer TV: Qantas makes major changes to Frequent Flyer program

by James Wilkinson

Qantas Frequent Flyers will soon have access to more premium cabin reward seats and partner airlines, the lowest Economy reward seat fares in Australia and the ability to earn more points when flying, in a series of changes to the airline’s loyalty program.

The changes will also see the first increase to Classic Reward seat fares in six years, according to the Flying Kangaroo.

In 2024, Qantas unlocked four times the number of reward seats for members following the successful introduction of Classic Plus.

In addition, a record number of Classic Reward seats were booked by members and the number of seats made available through airline partners increased by almost a third.

In 2025, members will have access to up to 1 million more Classic Reward seats, including in premium cabins and with a range of existing and new global airline partners.

Qantas has also announced a further 1 million seats will go on sale this week, including Classic Plus Reward seats for as low as 6,200 points across more than 100 routes around Australia.

The new loyalty program changes to be rolled out for members over the next 12 months, include:

-Boosting the number of points members will earn on Qantas domestic flights by up to 25 per cent and removing the earn cap for tiered members travelling in premium cabins, set to deliver almost 4 billion additional points for members each year;

-The introduction of the lowest one-way Economy reward seat in Australia, with Jetstar short haul domestic flights in Australia and New Zealand for 5,700 points, helping members to earn their reward seat faster; and

-Unlocking up to 1 million more Classic Reward seats, with flagship partners Finnair, Air France, KLM and Iberia in premium cabins, and across the entire Hawaiian Airlines network.

Qantas Frequent Flyer will also increase the number of points required for Classic Upgrades and Classic Reward seats on domestic and international flights, and partner airlines for bookings from August 2025.

Qantas Loyalty CEO, Andrew Glance, said Qantas Frequent Flyer has grown significantly over the last four decades and remained focused on innovating the program to reward loyal members.

“Travel remains the number one priority for our members in how they earn and redeem their points, with 13,000 Classic Reward seats booked every day, including 1,000 Classic seats in premium cabins to international destinations,” he said.

“In addition, thousands of Classic Upgrades are confirmed every week on Qantas flights. These changes are designed to further enhance the ways our members can book Classic Reward seats and the destinations and cabins they can access when they fly.

“Classic Plus, which represents a $120 million investment in the program, has been a game changer since launching last April.

“Bookings are up threefold on initial expectations and over the December holiday period we saw an 80 per cent increase in members travelling overseas with their points.

“We’ve also launched nearly 20 sales since Classic Plus was introduced and announced another sale yesterday, discounting millions of reward seats for members across all cabin types.

“We now have partnerships with over 45 airlines, giving members greater flexibility and choice in how they want to be rewarded.

“The addition of Hawaiian Airlines and more premium cabin seats with Finnair, Air France, KLM and Iberia will later this year begin unlocking up to 1 million additional Classic seats and more opportunities for our members to use their points to book that dream overseas trip.

“This year will see our members earn an additional 4 billion points thanks to an increase in points earned when travelling domestically and the removal of the earn cap for tiered members travelling in our premium cabins.

“This means tiered members flying in premium cabins domestically require fewer flights to earn their next reward booking.

“We’re also introducing the lowest reward seat fare in Australia, with Jetstar seats for 5,700 points on all short haul domestic routes like Sydney to the Gold Coast and Melbourne to Adelaide, helping members get away faster.

“This is just the beginning of a broader suite of changes to Jetstar rewards that will deliver even greater value for members in 2025 and beyond.

From August 2025, the number of points required to book a Classic Reward seat will increase for the first time since 2019 and the second time since 2004.

“A lot has changed in the last six years. These adjustments will ensure we can continue to invest in enhancing the program for the long-term and continue to grow the levels of Classic and Classic Plus Reward seat availability for members year on year,” Glance said.

“With a number of airlines making changes to their loyalty programs recently, we wanted to give our members as much notice as possible so they can plan their future travel. That’s why our reward fare changes won’t come into effect for at least another six months.”

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