Speaking exclusively on video to Wayfarer Host and Editor-In-Chief, James Wilkinson, at the ‘Destination Australia’ conference in Adelaide on Thursday (Mar 12), Harrison said the nation needed to be on the front foot when the world was ready to travel again.
To view the exclusive video, click on the YouTube image below.
Headlining the push will be a new ‘There’s Still Nothing Like Australia’ campaign, which Harrison said was was about capturing the hearts of global travellers and showcasing the nation in all of its glory.
Tourism Australia has also been actively promoting domestic tourism on the back of the devastating bushfires earlier this year. Efforts will be ramped-up on the back of the Australian Government’s economic stimulus packaged announced over the past two weeks by Prime Minister Scott Morrison.
To view the new ‘There’s Still Nothing Like Australia’ campaign, click on the YouTube image below.