Wayfarer TV: Accor CEO Sébastien Bazin talks global travel trends

by James Wilkinson

Accor Chairman and CEO, Sébastien Bazin, continues to drive the French hospitality giant’s global growth, with the company now reaching 38 different brands spanning every segment from economy to luxury.

The move is paying dividends, with Accor not just posting massive revenue figures – the company was up 34.2 per cent in revenue in Q1 – but also growing in key markets like Asia-Pacific and dominating in growing segments like boutique and lifestyle.

To find out the latest for Accor and global travel and loyalty trends, Wayfarer Host and Editor-In-Chief, James Wilkinson, exclusively spoke to Bazin on camera in Berlin recently.

To watch the video, click on the image below.