The move is paying dividends, with Accor not just posting massive revenue figures – the company was up 34.2 per cent in revenue in Q1 – but also growing in key markets like Asia-Pacific and dominating in growing segments like boutique and lifestyle.
To find out the latest for Accor and global travel and loyalty trends, Wayfarer Host and Editor-In-Chief, James Wilkinson, exclusively spoke to Bazin on camera in Berlin recently.
To watch the video, click on the image below.