The showpiece of Cbus Property’s $1.25 billion Collins Arch mixed-use precinct, W Melbourne will be located at 408 Flinders Lane and the hotel’s bold design and innovative programming will play host to four daring restaurants and bars, making it a luxury lifestyle destination for guests and locals alike.
Following a 30-year hospitality career – including the opening of W Maldives and W Hong Kong – W Melbourne’s General Manager, Damon Page, said he is thrilled to return home and “bring a trailblazing brand that defies expectation and breaks the norms”.
“From our Flinders Lane address to being styled by the streets that surround us, we’ll deliver an unmistakable Melbourne experience, matched by our iconic Whatever/Whenever service promise,” he said. “This is the luxury lifestyle hotel that Melbourne deserves, and we’re committed to delivering what’s new and next in Design, Music, Fashion and Fuel.”
He said the hotel’s 294 guest rooms will offer a distinctively different experience at every accommodation level whilst exuding an understated elegance that is a hallmark of the city’s style.
On the food and drink front, there will be four vibrant and totally distinctive restaurants and bars – named Warabi, Lollo, Curious and Culprit – that will elevate the W Melbourne experience and give a nod to what people love about the city.
The property will also feature almost 830sqm of ultra-modern conference, meeting and event space, including a 426sqm pillarless ballroom with an abundance of natural light and 4mx5m LED wall.