Virgin Australia has lifted the curtain on the airline’s long-awaited invitation-only private Beyond Lounges in Melbourne, Sydney and Brisbane, reserved for corporate partners, some high-status Velocity Frequent Flyer members and key opinion leaders throughout the country.

The re-opening of the highly anticipated lounge network (previously known as The Club), a key benefit of the new Virgin Australia Beyond loyalty program announced last year, signifies a major milestone in the airline’s transformation plan and follows a long list of significant customer improvements since Virgin Australia was relaunched in 2020.

Virgin Australia Beyond is now the highest tier of loyalty for Virgin Australia customers and sits alongside the airline’s award-winning Velocity Frequent Flyer loyalty program which continues to offer Red, Silver, Gold and Platinum status.

Virgin Australia Group CEO Jayne Hrdlicka said the opening of Beyond Lounges are a significant milestone in the airline’s transformation strategy.

“We are continuing to write a new chapter at Virgin Australia and this is the next wonderful edition of our transformation journey,” she said.

“Virgin Australia is dedicated to providing exceptional service experiences and product offerings at great value prices, and Beyond is a great example of Virgin Australia investing in the products and services our guests value most.

“The program forms part of the wider offering Virgin Australia is bringing to the market. From airfare pricing, to rewards through Velocity Frequent Flyer, and great travel experiences in our lounges and on board our flights, we are incredibly focussed on having the right mix of products and services to meet our 33 per cent domestic market share ambitions this year.

“Virgin Australia is bringing more value and optionality to the market than ever before and we know Beyond is going to be very popular with business leaders who are looking for premium travel experiences for their businesses matched with great value airfares,” Hrdlicka said.

To coincide with the opening of Beyond, Virgin Australia has launched a new and fresh à la carte menu for Beyond members, featuring light and substantial fresh menu options using the finest Australian produce.