Virgin Australia debuts refreshed business and economy menus for summer

by James Wilkinson

Virgin Australia has unveiled a refreshed Business Class and Economy menu in time for the resumption of airline’s international services to Fiji and the busy summer holiday period.

Virgin Australia Chief Customer and Digital Officer, Paul Jones, said the revamped menu includes the return of fresh food available for purchase in Economy through a secret menu that will feature a range of more substantial products of the day. Items include pies, wraps and sandwiches.

Following customer feedback, he said Virgin Australia will now stock twice as much sparkling wine in Business Class, and Economy customers will be able to purchase a range of new pre-mixed cocktails and non-alcoholic offerings.

Virgin Australia is also returning the retro, offering nostalgic snacks like Cheezels and Violet Crumble’s as part of nine new additional items added to the extensive Economy buy onboard menu, according to Jones.

“As we ramp up our services for the summer holiday period, we’re bringing a lot of fun and energy to our new menu, as part of our commitment to creating great customer experiences,” he said.

“Our new and fresh Business Class menu really speaks to the season, and we’ve put a lot of time into listening to customer feedback, and then delivering on what they want through some exceptional new products.

“Our customers also told us how much they loved our sparkling wine, so we’ve listened, and added more bubbles to the menu.

“Our new secret Economy menu will revolutionise the buy onboard offering, while providing more value and choice for customers.

“We’ll continually add fresh options each day from a range of items that we know our guests love – there’ll even be a pie in the sky, literally!

“We’re also showing just how contemporary we are as an airline by bringing the latest retro trend to all Virgin Australia flights, through products like Cheezels and Violet Crumbles, that bring back that nostalgic taste of Australia.

“We’re committed to providing our customers value at every step of their journey and our new Economy bundle optionality is a really great example of that,” Jones said.

New business class dishes include chicken tagine, burrito power bowls and new pasta dishes, all served on tableware, including crockery, glassware and cutlery, “providing a quality in-flight experience and further reducing single-use packaging as part of the airline’s continued commitment to sustainability”, according to the carrier.

Complementing the holiday season, Virgin Australia has stocked the Business Class cabin with a large range of summer beverages, including the locally brewed Queensland Green Beacon Tropical Pale Ale, as well as doubling the amount of sparkling wine on board Business Class, following results of a recent customer survey.

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