Virgin Australia debuts new Business and Economy menus

by James Wilkinson

Virgin Australia has rolled-out new onboard menus for both Business and Economy Class cabins, which CEO, Jayne Hrdlicka, says is about giving customers more choice and better value.

The menus include a new fresh Business Class menu and a buy onboard offering for Economy Class featuring snacks and drinks.

Hrdlicka said that many months had been spent developing the new onboard experience following extensive customer research.

“We’re continuing to write a new chapter at Virgin Australia and we’re incredibly focused on creating great experiences for our guests,” she said.

“We’ve delivered an exceptional Business Class product and more choice and value for Economy guests that we know they’re going to love,” Hrdlicka said.

She said Business Class dishes include a range of hot meals, healthy salads and Australian classics, served on tableware, including crockery, glassware and cutlery, providing a quality in-flight experience and further reducing single-use packaging as part of the airline’s continued commitment to sustainability.

“Our new Business Class menu and service design is high quality, relaxed, uncomplicated and exactly what our guests and team members have told us they want. I’m really proud of what we’ve delivered,” Hrdlicka said.

“The launch of our new Business Class food experience and a commitment to reduce airfares even further by the middle of this year, is a really great example of just how irresistible it is to fly with Virgin Australia.”

On the Economy Class front, she said menu will feature the most popular snack and beverage items, including cheese and crackers and Australian wine, before a greater range of menu items are introduced later in the year when travel demand is expected to resume to near pre-COVID levels.

“Today’s customers are more conscious about what they consume than ever before,” Hrdlicka said. “We like to choose what we eat and what we drink throughout the day – we are simply extending that choice onboard as well.

“By removing snacks that aren’t valued by our guests we’re able to structurally reduce airfares making it even cheaper to fly.

“We’ll continue to offer complimentary tea, coffee and water on all flights and the opportunity for guests to purchase their favourite menu items at a reasonable price,” she said.

Hrdlicka said as part of the Economy experience, Virgin Australia will continue to serve complimentary tea, coffee and water on every flight.