Unscripted by Hyatt debuts through new partnership in Vietnam

by Daisy Melwani

Six Wink properties have joined the Unscripted by Hyatt portfolio, more than doubling Hyatt’s presence in Vietnam.

This strategic agreement between Hyatt and Indochina Kajima, marks the global debut of the Unscripted by Hyatt brand and will expand Hyatt’s brand presence in Vietnam to new destinations across the country.

Under the agreement, six operating Wink properties – Wink Saigon Centre, Wink Danang Centre, Wink Danang Riverside, Wink Tuy Hoa Beach, Wink Can Tho Centre and Wink Hai Phong Centre –  joined the group, expanding Hyatt’s portfolio in Vietnam from four hotels to ten. A new Wink Hanoi Westlake is also set to open in late 2026.

Stephen Ho, President - Greater China and Growth, Asia Pacific at Hyatt and Michael Piro, CEO of Indochina Capital and Wink
Stephen Ho, President – Greater China and Growth, Asia Pacific at Hyatt and Michael Piro, CEO of Indochina Capital and Wink

“This relationship with Indochina Kajima and Wink marks a milestone in our strategy to expand Hyatt’s brand presence in the dynamic Vietnam market,” Hyatt, Greater China and Growth, Asia Pacific President, Stephen Ho said,

“The Unscripted by Hyatt brand is an ideal match for the modern, tech-savvy and social-centric ethos of Wink. We are thrilled to bring this fresh, adventurous brand to a new generation of Vietnamese travelers and international guests.”

As part of Hyatt’s Essentials portfolio, the upscale Unscripted by Hyatt brand has been created to be flexible and conversion-friendly, enabling independent hotels to preserve their own identity while gaining access to Hyatt’s systems and global platforms.

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