TFE Hotels spotlights ‘strong opportunity’ for boutique growth in Australia

by Daisy Melwani

TFE Hotels’ curated portfolio of independent hotels under its ‘Collection’ brand is gaining momentum, driven by design, service, and delivering strong guest experiences.

Collection by TFE Hotels includes The Calile in Brisbane, The Hotel Britomart in Auckland, The EVE Hotel in Sydney and Melbourne’s recently opened Hannah St Hotel.

“We firmly believe in the opportunity for strong, independently branded luxury boutique hotels in Australia and New Zealand, and Collection hotels are unabashedly one of one. Independently owned and connected to their communities, they provide guests with a genuine sense of place,” TFE Hotles Global Marketing Officer, Katia Giurtalis said.

The group said its focus on shaping “a new kind of luxury experience” has been well received by guests.

As a result, Giurtalis said it became a responsibility to seek out like-minded owners looking to build legacy hotels and carve their own path.

“The guest experience at these hotels consistently exceeds expectations, whether through destination dining, bespoke experiences or intuitive service,” TFE Hotels’ Director of Development, John Sutcliffe said.

“In turn, they deliver a legacy development owners can be proud of, while generating the returns needed to ensure they are as commercially successful as they are visually striking.”

Opened last year, The EVE Hotel Sydney takes a design-forward approach with TOGA Group, and the SJB team, led by Adam Haddow, drawing from the Australian landscape.

The EVE Hotel has brought together three Sydney brands in their first hotel partnerships: the F&B team behind The Apollo, Cho Cho San and Olympus, sit alongside Saardé and Ikkari.

According to Sutcliffe, the strength of Collection is a testament to the expansion of TFE’s core capabilities in hotel operations.

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