Marriott’s Autograph Collection grows in New Zealand under new deal

by Daisy Melwani

Marriott is expanding its presence in New Zealand following a new franchise agreement sealed with CP Group.

Marriott International signed the agreement with CP Group to bring Fable Dunedin under the hotel group’s handpicked Autograph Collection from December 2026.

The signing marks Marriott’s debut in Dunedin and builds on the pair’s existing partnership following three new property signings in September: Marriott Rotorua and Autograph Collection hotels in Wellington and Auckland, as well as the previously announced St. Regis Queenstown, currently under development.

The five-star boutique Fable Dunedin offers full-service luxury and a distinctive guest experience.

The hotel currently features 50 guest rooms and suites, alongside The Press Club, its onsite restaurant and bar.

Originally built as the Wains Hotel in 1862, the property was renovated in 2021 and features gold-rush era architecture with contemporary interiors and modern amenities which will be retained under the Autograph Collection portfolio.

“We are excited to announce another collaboration with CP Group that will see the impressive Fable Dunedin join Autograph Collection,” said Marriott International Vice President Hotel Development for Australia, New Zealand and Pacific, Richard Crawford.

“Importantly, this latest signing expands Marriott International’s footprint in New Zealand to a new and high-demand destination, which we know will be welcomed by our 300 million global Marriott Bonvoy members.

“Within a few short years, we will have grown our presence in New Zealand from a single property in Auckland in 2022, to a network of ten expected hotels spanning Auckland, Wellington, Christchurch, Queenstown, Rotorua and now Dunedin.

“This growth is only achievable through strong relationships with New Zealand’s major hotel investors,” he said.

Marriott’s Autograph Collection hotels are said to be handpicked for their artistry and distinct approach to design and hospitality.

“CP Hotels are excited to have Fable Dunedin, the historic Wains Hotel, join the Autograph Collection of hotels with Marriott International,” a representative of CP Group said.

“After a meticulous renovation, Fable Dunedin is the first truly luxury hotel in Dunedin to be distributed across the world.

“Along with Marriott we aim to continue to set new standards of luxury hospitality in Dunedin.

“The hotel’s new affiliation with Marriott International is a significant advancement for Fable Dunedin, but also for the City of Dunedin,” the CP Group representative said.

Recognised as a UNESCO Creative City, Dunedin offers a distinctive combination of cultural heritage, creativity and natural beauty.

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