Rihanna debuts new Fenty body scrub

by James Wilkinson

Award-winning artist and entrepreneur Robyn ‘Rihanna’ Fenty has released her latest top-shelf product, the Buff Ryder Exfoliating Body Scrub.

This luxurious tropical-inspired body scrub (AU$55) gently exfoliates while conditioning to refine, renew, and reveal silky smooth skin.

Inspired by Rihanna’s hometown beaches, Buff Ryder smooths and exfoliates with a gentle but effective blend of sugar, salt, and actual superfine sand.

“It’s no secret that I feel most at home on the beaches of Barbados,” she says. “I’m so inspired by its natural beauty and wanted to create a body scrub that features actual sand like I used to use growing up to get that healthy glow on my body.”

Packed with decadent tropical oils for a nourishing touch, Buff Ryder leaves skin looking and feeling smooth, polished, and pampered.

Like a true island gyal, Rihanna values healthy-looking, glowing skin from head to toe and growing up, used the sand from the beaches of her native Barbados to exfoliate her body.

She later dreamed of creating a body scrub that gave her the same effective exfoliating results that sand did without feeling stripped of moisture.

Enter Buff Ryder’s luscious texture that melts into skin and easily rinses clean—without leaving any residue. Designed for all skin types and powered by Caribbean-inspired ingredients including Barbados cherry, coconut oil, and pomegranate, papaya, and pineapple enzymes, Buff Ryder’s formula is the ideal balance of both gentle and effective exfoliants.

Rihanna is never one to skimp on the sensorial experience, so this indulgent body scrub boasts a warm, deliciously tropical scent. And, like all Fenty Skin products, Buff Ryder’s packaging is sleek and earth-conscious – the tube is recyclable and is made with 14% post-consumer recycled material. The formula is also clean, vegan, gluten-free, and cruelty-free.