Ovolo Woolloomooloo takes travellers on a virtual Easter Egg Hunt

by James Wilkinson

This Easter break, Ovolo Hotels showed its innovative DNA by taking travellers on a virtual Easter Egg Hunt.

A collaboration between Ovolo and its digital agency, Dijitally, the game took the form of a virtual tour of Ovolo Woolloomooloo’s infamous ACDC rock star suite.

In an era where travel is not an option for most people, many are looking for ways to still experience and plan for future trips, virtual travel is a way of satisfying the crave.

Ovolo identified this trend, alongside the gamification trend and developed a virtual travel experience which was a tour of the ACDC suite in the form an entertaining game hunting for Ovolo’s iconic silver egg with all winners receiving a 30% discount off a future stay at any Ovolo hotel.

“Travel is very much a part of modern life with many people still craving the wanderlust of travel, Ovolo’s virtual Easter Egg Hunt allowed people to not only experience Ovolo Woolloomooloo’s ACDC rock star suite but have a little fun whilst doing so in a challenging times,” said Ovolo Group’s Group Marketing Director, Stephen Howard.

“Additionally, it continues to show how Ovolo is continuing to adapt to an ever-changing tourism industry and still looking to engage with our loyal guests in new and innovative ways.”

Ovolo’s Easter Egg Hunt can be experienced until Sunday 19th April. To play, click here.