Ovolo reveals plans for former Emporium Hotel in Brisbane

by James Wilkinson

This week marks the start of an era for the Emporium Hotel Fortitude Valley, Brisbane with Ovolo Hotels officially taking ownership and the ‘ovolution’ starting – introducing The Valley Brisbane.

Revealed this week (May 3) at the 9th annual Australasian Hotel Industry Conference and Exhibition (AHICE) in Melbourne, The Valley Brisbane is the first phase in the evolution of the famed Emporium Hotel where selected Ovolo touches such as effortless living and experience-based culture will take centre stage.

Phase two will see the hotel evolve to become Ovolo The Valley with the transformation of the rooms, public spaces and some exciting new food and drink concepts also being added and of course the unique art and design alongside the celebrated Ovolo ‘Freebies’ such as free mini bar, breakfast, wifi, happy hour, all-day snacks and more.

“The Emporium Hotel was an obvious addition to our collection of hotels, given its design heritage, serviced focused culture and location as we aim to bring Ovolo’s effortless living ethos and unique design to Brisbane through this this hotel and the recently launch Ovolo Inchcolm,” said Ovolo Group CEO, Girish Jhunjhnuwala.

“We are excited to see the evolution of this hotel come to life over the remainder of 2018 with some creative collaborations with leading the hotel design agency Wood’s Bagot and famed New York F&B concept and design agency AvroKO to launch the truly unqiue Ovolo The Valley.”

The Valley Brisbane marks the second milestone for the boutique designer hotel collection in Brisbane after the launch of Ovolo Inchcolm in early April. The collection has seen a rapid expansion in Australia over the past 12 months also including the renowned Hotel Hotel in Canberra, taking its Australian collection of hotels to six properties and four in Hong Kong.