Next Hotel Melbourne to join Hilton’s Curio Collection later this year

by Ruth Hogan

Hilton has signed its first Curio Collection by Hilton property in Melbourne, in partnership with Vista Hospitality Group, with Next Hotel Melbourne joining the portfolio of 140 hotels by the end of this year.

It’s the second Curio Collection by Hilton property in Australia, joining West Hotel Sydney, and a portfolio of 29 Hilton-branded properties across Australasia.

“We are thrilled to partner with Vista Hospitality Group for the first time to bring Next Hotel Melbourne into our unique Curio Collection by Hilton brand,” said Hilton Senior Vice President, Development, APAC ex Greater China, Guy Phillips.

“Curio Collection by Hilton is a global collection of hotels that are hand-picked to offer guests one-of-a-kind experiences, each with personalities unique to the city they call home.

“This signing is testament to our belief in ensuring we have a variety of brands in our key destinations that suit the divergent needs of today’s travellers and showcases our commitment to growing our portfolio of hotels in Australasia.”

A joint venture between Pro-invest Group and Next Story Group, Vista Hospitality Group sees Pro-invest take the lead as managing partner of 15 properties spanning seven brands including luxury Next, and its flagship Melbourne hotel.

The 255-key premium upper upscale hotel is located within Melbourne CBD’s 80 Collins precinct.

The addition of Next Hotel Melbourne to the Curio Collection by Hilton will mark the third Hilton brand to enter the Melbourne market, joining Hilton Melbourne Little Queen Street and DoubleTree by Hilton Melbourne Flinders Street.

“Our renewned Next brand has allowed us to establish a unique business-meets-boutique property – and joining the esteemed Curio Collection by Hilton is validation of Next Hotel Melbourne’s distinct style of hospitality,” said Vista Hospitality Group VP Operations and Development, Jordan Rodgers.

“It also heralds an exciting new chapter for Next’s story, giving us the ability to leverage Hilton’s global loyalty program, Hilton Honours as well as Hilton’s powerful commercial engine.”