Next Hotel Melbourne has officially joined Curio Collection by Hilton, marking the arrival of Hilton’s third brand in the city.

Now known as Next Hotel Melbourne, Curio Collection by Hilton, the hotel gains access to Hilton’s award-winning guest-loyalty program, Hilton Honors.

“We are thrilled to welcome Hilton’s third brand in Melbourne with this exceptional hotel,” said Hilton Area Vice President and Head of Australasia, Paul Hutton.

“Next Hotel Melbourne now joins Hilton Melbourne Little Queen Street and DoubleTree by Hilton Melbourne Flinders Street in this storied city.

“Our portfolio of brands is catered to meet the diverse needs of today’s travellers and showcases our strength and commitment to expanding further in this region.”

The 255-room design-led hotel, which first opened in 2021, is set in the city’s fashion-filled 80 Collins precinct, and was selected by Hilton for its distinctive architecture and design, quality food and beverage and curated experiences.

“Designed to offer guests one-of-a-kind moments in some of the world’s most sought-after destinations, each Curio Collection by Hilton hotel is celebrated for its unique story, encouraging guests to explore and immerse themselves in the locale,” said Hilton Senior Director, Lifestyle Brands, Asia Pacific, Andrew Ling.

“As the second Curio Collection by Hilton hotel in Australia and the first in Melbourne, Next Hotel Melbourne is where guests can embrace a distinctive and artful way of life.”

Guests have access to an evolving program of film, fashion and visual arts events and activities staged within the hotel’s spaces throughout the year.

Food and beverage offerings include La Madonna Restaurant and Bar – helmed by renowned Melbourne chef, Paul Turner – and streetside Ingresso Café, located on the ground floor, which offers coffee, pastries and lunch.

The hotel also features an exclusive guest-only lounge known as The Club, offering continental breakfast, all-day refreshments and an evening aperitivo.

“The whole team is excited for our hotel’s new chapter as we join Curio Collection by Hilton’s prestigious global portfolio that recognises our remarkable Melbourne-style of hospitality on the world stage,” said Hotel Manager, Cameron Brown.