Under the agreement, the group will debut the flagship Marriott Hotels brand in Rotorua, as well as Autograph Collection in Auckland and Wellington.
The deal strengthens the relationship between Marriott and CP Group, following their St. Regis Queenstown project.
“Along with Australia and the rest of the Pacific, New Zealand is an important growth region for Marriott International, and this agreement with CP Group reflects our strategy to bring our brands and distinctive experiences to more destinations across the region,” Marriott International President, Asia Pacific excluding China, Rajeev Menon said.

“As our portfolio expands beyond traditional gateway cities, we see significant opportunities to meet growing demand from travellers and Marriott Bonvoy members for high-quality, differentiated stays. The planned debut of Marriott Hotels in Rotorua – the traditional cultural hub of New Zealand and the Autograph Collection in the vibrant cities of Auckland and Wellington will broaden the choices available to guests while showcasing the unique character of each destination.”
CP Hotels Chief Operating Officer Paul Richardson, added: “We’re proud to bring the first Marriott hotel brand to Rotorua. As one of New Zealand’s most distinctive tourism destinations, Rotorua Marriott Hotel is set to raise the bar in accommodation for visitors to this iconic region. Marriott Hotels is one of the world’s most recognisable hotel brands, so this is indeed a watershed moment for Rotorua”.
“Signing three more hotels with Marriott International in New Zealand brings our total number of Marriott-branded hotels across the Pacific to six. We will debut the Marriott Hotels and Autograph Collection brands in Rotorua, Wellington and Auckland. Our Wellington and Auckland hotels will be repurposed historic buildings, delivering much-needed new premium hotel supply to these key cities and expanding the impressive list portfolio of properties under our own Fable Hotels brand.”

Rotorua Marriott Hotel is slated to mark Marriott’s entry in Rotorua as part of a conversion deal of the existing Arawa Park Hotel Rotorua. The hotel is planned to undergo a comprehensive 12-month renovation and launching as Rotorua Marriott Hotel in late 2027. The transition will represent Marriott’s inaugural foothold in the Rotorua market.
The Official Auckland, Autograph Collection will bring the group’s premium Autograph Collection brand to Auckland in 2028, through the transformation of a historic building on Eden Crescent in Auckland’s central business district. Featuring 82 rooms, the hotel is slated to become Marriott’s fourth hotel in Auckland.
In addition, Fable Wellington, Autograph Collection will bring the brand to the city and feature 118 rooms slated to open in 2029 through the repurposing of the historic 1940s office building located on the corner of Lambton Quay and Stout Street. When opened, it will become the latest addition to CP Group’s portfolio of five Fable hotels across New Zealand.
The new signing adds to Marriott’s New Zealand portfolio, where the group currently operates two hotels in New Zealand:, the JW Marriott Auckland and Four Points by Sheraton Auckland. Two new openings are expected in 2027, with Sheraton Christchurch and Moxy Auckland.