As part of its Reviving Origins program, Nespresso has launching ‘AMAHA awe UGANDA’ or ‘Hope of Uganda’ in Uganda’s local language, a new single origin, intensity 8 coffee with sweet, floral tones, from the Rwenzori Mountains of Uganda.

Since launching in 2019, Nespresso’s Reviving Origins program aims to restore coffee production in regions affected by adversities and rebuild sustainable livelihoods for farmers and their communities, with an investment of approximately AUD $152 million from 2019 – 2023.

In Uganda, climate change, poor farming practices and economic hardship has severely impacted the production of high-quality coffee. As part of the Reviving Origins program, Nespresso says it is supporting more than 2,000 farmers, providing training and expertise to improve coffee quality and productivity in addition to establishing sustainable farming practices.

Nespresso’s General Manager – Oceania, Jean-Marc Dragoli, said: “Coffee is the lifeblood of entire communities across the globe. In many regions, including Uganda, coffee farming is threatened for reasons such as climate change, conflict and a shifting global economy.

“Through the Reviving Origins program, Nespresso provides support to struggling coffee farming areas and helps breathe new life into local economies and, most importantly, communities in these regions.”

Joseph Kiribmwa, Farmer, Rwenzori Mountains, said: “I farm my coffee plantation in keeping with the highest standards, to ensure the best harvest possible. My father, like others of his generation, didn’t really know how to grow coffee. I figure this out later, when the Nespresso AAA Program team shared their expertise with me. Our elders used to remove all the cherries from a brand, no matter how ripe they were. But I only pick the ripest, reddest ones. This better way of working my coffee crop means I was able to earn enough money to start building my house.”

Since launching, the Reviving Origins program has supported farmers and communities in regions across Colombia, Zimbabwe, Puerto Rico and Uganda. Through Reviving Origins, Nespresso is committed to continuing to protect coffees that are in danger of disappearing and support the coffee communities in overcoming the challenges they are facing.