Minor Hotels has crafted four new hotel brands, including the group’s first soft brands, in a strategic expansion of its global portfolio.

The new brands – The Wolseley Hotels, Minor Reserve Collection, Colbert Collection and iStay Hotels – cater to a range of guest needs, from budget to luxury.

Active discussions are underway regarding development opportunities for each brand with the first property announcements expected in the coming months.

“We have meticulously crafted each new brand to capture specific opportunities in the market, enabling us to meet the evolving needs of modern travellers and owners alike,” said Minor Hotels Chief Commercial Officer, Ian Di Tullio.

“By expanding our brand offering to address new segments, we are empowering our partners, delighting our guests, and accelerating our global growth strategy.

“These additional brands are instrumental in helping us reach our growth target of 850 properties by the end of 2027.”

The Wolseley Hotels is a luxury brand rooted in the heritage of the iconic Piccadilly restaurant, blending “British elegance with European flair and global influence”.

“Each hotel is a timeless sanctuary where rituals are refined, stories are bespoke, and indulgence is offered with sincerity and grace,” said Minor Hotels.

“With unerring attention to detail and design, The Wolseley Hotels create elegant, immersive spaces that hum with the rhythm of cosmopolitan life.”

Minor Reserve Collection is a luxury soft brand offering travellers distinctive stays with a tailored offering that “balances innovation and time-honoured hospitality”.

“Each property is a world of its own, chosen for its rarity and ability to offer something singular that guests cannot find elsewhere,” said Minor Hotels.

Colbert Collection is a soft brand in the premium segment designed for those seeking culinary excellence and social connection.

“Each hotel expresses its individuality through curated experiences, from insider-led itineraries to story-rich dining and gatherings that bring people together,” said Minor Hotels.

iStay Hotels is a select segment brand focused on fun, affordability, comfort and convenience.

“Guests can expect a refreshing, budget-friendly hotel experience with seamless service, a good night’s sleep, and the latest tech in the world’s most loved cities,” said Minor Hotels.