Marriott to deliver flagship brand at the home of Adelaide GPO

by Ruth Hogan

The iconic Adelaide General Post Office (GPO) building will open under the Marriott Hotels brand in mid-2024, following a signing between Marriott International and Greaton Group.

The 285-room Adelaide Marriott Hotel will mark the flagship brand’s debut in the state, joining Marriott Hotels in Brisbane, Melbourne and Sydney.

“Adelaide Marriott Hotel is a milestone signing for Marriott as it represents our entry into a new market with one of our most globally recognised brands,” said Marriott International Vice President of Hotel Development for Australia, New Zealand and Pacific, Richard Crawford.

“Establishing a presence in Adelaide will provide Marriott the opportunity to meet the growing demand for business and leisure travel in the region.

“Paired with our wonderful hospitality and the prime location of the development, we anticipate Adelaide Marriott Hotel to be a very attractive option for travellers.”

Housed within the GPO, at the corner of King William and Franklin Streets in Adelaide’s CBD, the hotel will feature a 15-storey tower, with all 285 guestrooms, including 12 suites, offering views of the city and Victoria Square.

Marriott says there are plans for two contemporary dining venues on site, including an all-day dining restaurant and a relaxed lobby bar and lounge, as well as a fitness studio and an 18-metre indoor swimming pool.

With more than 535 square metres of meeting and event space planned, including a large conference ballroom, as well as a 24-hour business centre and executive club lounge, the hotel is expected to appeal to the MICE market.

“We’re delighted to be establishing a foothold in South Australia’s capital city,” said Marriott International Area Vice President – Australia, New Zealand & Pacific, Sean Hunt.

“Our close to 200 million Marriott Bonvoy members and growing stream of international tourists into South Australia will recognise the signature hospitality that the Marriott brand is synonymous with and be drawn to our flagship hotel in Adelaide as a central base to exploring the many wonders the state has to offer.”