Major milestone: Marriott International reaches 1000 hotels in the Europe, Middle East and Africa region

by James Wilkinson

Marriott International has celebrated the launch of The Westin London City, its 1,000th hotel in Europe, Middle East and Africa (EMEA).

A flagship Westin Hotel that seamlessly balances London’s always-on energy with the wellness promise for which the brand is known, the property also marks the debut of the Westin Hotels and Resorts brand in the UK market.

As the company celebrated this milestone, it also announced that across 2022 and 2023, it expects to add more than 200 properties, which equates to 38,000 rooms, in Europe, Middle East and Africa

“I’m very proud of reaching 1,000 Marriott International hotels across EMEA. This growth milestone is symbolic of our rich history and bright future, and it feels fitting that our 1,000th property is a fantastic Westin in London,” said Marriott International President – EMEA, Satya Anand.

“Last year alone, we opened nearly 90 properties across EMEA, including brand debuts in destinations such as Ibiza, Reykjavík and Cairo, as well as additional openings in established markets such as London and Dubai.

“I am excited to further enhance our portfolio, bringing even more unique travel experiences to our guests, and look forward to continuing to drive value for our owners and franchisees through our world-class brands, comprehensive business support systems and our industry-leading loyalty platform, Marriott Bonvoy,” he said.

Marriott International’s select-service brands, such as AC by Marriott, Moxy Hotels, Courtyard by Marriott, Residence Inn by Marriott, Aloft Hotels, Element Hotels and Four Points by Sheraton, continue to spearhead growth across Europe, accounting for more than 50 percent of the company’s current signed pipeline of hotels in the Europe region. Moxy Hotels, Marriott’s bold and experiential hotel brand created for the young at heart, is slated to add more than 26 additional hotels to its portfolio in the region across 2022 and 2023, with planned openings including the Moxy Liverpool City Centre (UK), Moxy Paris East (France) and Moxy Pompeii (Italy).

Luxury hotels and residential properties also continue to be in high demand with consumers, especially across the Middle East, representing over 20 percent of the company’s signed pipeline units in the region.

This year’s highly anticipated openings include W Dubai – Mina Seyahi, slated to open in April 2022, and in May this year, the company expects to introduce The Ritz-Carlton brand in Jordan with the opening of The Ritz-Carlton, Amman.

The company also continues to support the growth of the tourism sector in the Kingdom of Saudi Arabia, with four luxury hotels expected to open across 2022 and 2023. Planned additions include two luxury hotels at the highly anticipated Red Sea Project including The St. Regis Red Sea Resort.

Qatar is also expected to see the addition of four luxury hotels across 2022 and 2023, including the stunning Palais Vendôme, a Luxury Collection Hotel, Doha and The Doha EDITION.

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