Inflight style: Qantas’ brilliant new indigenous Western Australian amenity kits
In celebration of Western Australia’s new global tourism brand Walking On A Dream, Kevin Wilson’s artwork showcases some of the most beautiful parts of WA.
It combines elements of ancient tracks, waterways and animals from iconic WA destinations including Ningaloo Reef, the Margaret River Region, the Kimberley and Perth.
From today, the amenity kits will be offered to Business class customers travelling on Qantas international flights from Singapore, London and Rome to Perth. The kits contain a range of essential travel items including an eye mask featuring Wilson’s design, along with socks, earplugs, and Lit’ya skincare products.
Qantas Group Chief Customer Officer, Markus Svensson, said the airline’s amenity kits provide a unique canvas to highlight the beauty and diversity of Western Australia to a global audience.
“We are committed to bringing more travellers to experience Western Australia. The city and regional areas have so much to offer and we’re proud to showcase its nature and culture through a talented artist,” he said.
“Along with inflight pyjamas, amenity kits are an important part of the Qantas international Business experience. Many of our customers repurpose them as wallets, or for storing make-up or keys, so we’re pleased to provide an opportunity for our customers to take home a special piece of artwork by a local Indigenous artist.”
Kevin Wilson, who is from the Western Australian Goldfields and a founding partner of Aboriginal creative agency Nani Creative, said he aimed to capture the story of wondering, exploration and discovery within his artwork.
“My work explores the interconnectedness of all this and the reason I feel our state is so special. It’s deep in culture and history, while also vibrant and expansive,” he said.
“It’s so nice to be able to create some work that reflects our state for those coming to visit or stay. I hope that the vivid, interwoven artwork sparks the adventure within and encourages people to explore our beautiful landscapes.
“There aren’t many places that feel so big but can feel like a small community at the same time. Our cities are bustling, if you love that city life. Then you can jump in a car and within an hour be out underneath the stars away from it all. Hopefully you can get lost in my artwork in the same way you can adventure across our state,” Wilson said.
Qantas is proud of its commitment to championing reconciliation and promoting the best of Australia to the world. Since 1994, through the Flying Art Series, the airline has commissioned and displayed five striking Indigenous Australian liveries across its fleet.
Qantas operates 15 domestic routes to, from and within WA and three international routes from Perth to Singapore, London and Rome.
The airline operates year-round daily services from London (B787-9 Dreamliner) and Singapore to Perth (Airbus A330), while seasonal Dreamliner services operate between Perth and Rome three times per week, beginning 17 June 2023 until 3 October 2023.
A direct flight between Melbourne and Learmonth will launch on 30 April, making WA’s world heritage-listed Ningaloo Reef even more accessible for visitors from the East Coast of Australia.