IHG launches ‘One Rewards’ reimagined loyalty program as global travel soars

by James Wilkinson

IHG is launching what the chain says is a “best-in-class loyalty program”, IHG One Rewards, which it says is centred around its guests, giving them richer benefits and more ways to earn, all powered by leading technology on its new mobile app.

IHG Hotels & Resorts’ Global Chief Customer Officer, Claire Bennett, said the reimagined program connects IHG One Rewards members to IHG Hotels & Resorts’ growing portfolio of 17 brands, including one of the largest Luxury and Lifestyle collections in the world.

The launch of IHG One Rewards follows the announcement in January 2022 of the program’s new tier and bonus point earning structure – designed to help members earn more points faster and have more ways to use them.

In the coming weeks, IHG Hotels & Resorts will also roll out the new IHG One Rewards mobile app, which will power IHG One Rewards and put the loyalty experience in the palm of guests’ hands.

The app is a key element to IHG One Rewards and sets a foundation for future growth.

The new, modern experience is more personalised, offers streamlined booking and allows members to stay informed, check-in faster, stay connected to the hotel and travel with flexibility.

Bennett said at its core, IHG One Rewards is about real people taking care of real people, championing individuality and rewarding guests in a way that works for them.

She said the new brand includes a redesigned logo featuring a singular “One” icon. The “One” in IHG One Rewards is a nod to the long-term values of our new program – “One You” – a celebration of individuality and “One Future” – our commitment to make a positive impact for our people, our communities and our planet.

“This is one of the largest and most comprehensive investments that IHG Hotels & Resorts has made in recent years,” Bennett said.

“It’s also the biggest development we’ve made in the loyalty space since introducing the industry’s first loyalty program.

“We’re truly transforming guest experiences by giving our loyalty members more of what they want, more value and exciting benefits individually delivered via new technology with our new mobile app.

“Built on feedback from our guests, hotel teams and owners, IHG One Rewards has a fresh look and feel and puts guests in control of their journey.

“It recognizes that no two members are the same and celebrates it – allowing guests to travel, and mark milestones, their own way.

“Every day, we welcome more guests to our hotels, and while a love of travel is universal, the reasons and ways people travel differ.

“With IHG One Rewards, our members can create the rewards that are right for them,” she said.

According to IHG, existing member stays from January 1, 2022 will count toward their new-and-improved status.

The new tier and bonus point earning structure starts on April 13, 2022 and will be reflected in all member accounts by April 17, 2022.

All member benefits – including the launch of Milestone Rewards – will become available for members in early June 2022.