Hilton brings SLH into the fold, expanding luxury offering to hundreds of new locations

by Ruth Hogan

Hilton is set to dramatically expand its luxury experiences through an exclusive strategic partnership with Small Luxury Hotels of the World (SLH).

Through this partnership, which will ramp up in the coming months, Hilton customers, including its more than 180 million Hilton Honors members, will be able to earn and redeem loyalty points for stays at participating SLH properties.

With SLH’s portfolio of 560 ‘independently-minded’ hotels in sought-after destinations across 90 countries globally, the partnership will complement Hilton’s vast network of hotels – under growing brands such as Waldorf Astoria, Conrad and LXR – and give customers more choice.

“Hilton guests are among the most sophisticated travellers in the world, and we are always looking for amazing new experiences to share with them,” said Hilton President of Brands and Commercial Services, Chris Silcock.

“This relationship with Small Luxury Hotels of the World will grant Hilton customers and Hilton Honors members access to a community of high-end boutique hotels in exciting new luxury travel destinations, giving them more ways to dream, book, and earn and redeem points with Hilton.”

Travellers will be able to book participating SLH hotels on all Hilton channels, giving the hotels exposure to a broad audience while allowing them to retain their independent spirit.

“We’re thrilled to begin this win-win relationship with Hilton as it brings exciting possibilities for both brands,” said Small Luxury Hotels of the World Chairman, Shaun Leleu.

“Hilton customers, including Hilton Honors members, gain access to our unrivalled collection of exceptional boutique hotels, while our properties enjoy amplified reach to a loyal and discerning audience. It’s a game changer for independently owned hotels on a global scale.”

The announcement comes within a week of Ovolo Hotels’ announcement of a global alliance with SLH.

Hilton said more details about the partnership will be revealed soon.