‘Engine of growth’: Hilton reports luxury and lifestyle still in high demand across Asia Pacific

by Ruth Hogan

Hilton’s luxury and lifestyle portfolio in Asia Pacific has surpassed 160 trading hotels following recent openings in Hong Kong, Qingdao and Osaka.

Growing customer demand for unique, experience-driven stays is driving signings for new luxury and lifestyle properties with Hilton expecting to grow its supply by at least another 50% in these categories in the years ahead. “Asia Pacific continues to be an engine of growth for Hilton’s luxury and lifestyle brands,” said Hilton President, Asia Pacific, Alan Watts. “The appetite for distinctive, experience-led stays is stronger than ever, and Hilton is proud to lead the way in shaping the future of hospitality in this vibrant region.” Last month, Hilton opened Motto by Hilton Hong Kong Soho, marking the lifestyle brand’s debut in the region. It follows the debut of Waldorf Astoria Osaka and the opening of Secan Hotel Qingdao, Curio Collection by Hilton this year. In the next 12 months, Hilton will open Waldorf Astoria Shanghai Qiantan; Canopy by Hilton Shanghai Belfry Plaza; Kromo Bangkok, Curio Collection by Hilton; Kahavadi Chiang Rai, Curio Collection by Hilton and Nivata Koh Samui, Tapestry Collection by Hilton. Waldorf Astoria Bali, the first Waldorf Astoria Hotels and Resorts property in Indonesia, is set to debut in 2027, while in 2026 NoMad Singapore and Canopy by Hilton Makati in the Philippines, will open their doors.
Hilton President of Asia Pacific, Alan Watts, speaking with HM Editor-in-Chief, James Wilkinson, at AHICE South East Asia
Over the coming years, Hilton will open seven Waldorf Astoria Hotels and Resorts properties in Kuala Lumpur, Hanoi, Sydney, Xi’an, Tokyo, Delhi and Bali. Conrad Hotels and Resorts will expand in Jaipur, Kuala Lumpur, Nagoya, Bangkok and several locations across China, while LXR Hotels and Resorts will debut in Bengaluru, Hiroshima as well as Xi’an and Signia by Hilton will debut in India. Curio Collection by Hilton will arrive in Bengaluru, Wuxi and Langkawi, while Canopy by Hilton will open its doors in Bangkok and Okinawa. “Hilton brands lead the industry in terms of rooms under construction in this region,” said Hilton Senior Vice President, Development, Asia Pacific, Clarence Tan. “In Asia Pacific we are on track to double our presence of Waldorf Astoria Hotels and Resorts, Conrad Hotels and Resorts and LXR Hotels and Resorts properties in Asia Pacific, while debuting NoMad and Signia by Hilton and expanding our lifestyle brands which are seeing surging interest from owners across the region.” Globally, Hilton expects to add three new luxury and lifestyle hotels per week in 2025, bringing 150 more hotels into its luxury and lifestyle portfolio this year.
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