Choice integrates Radisson Americas hotels and loyalty program ‘ahead of schedule’

by Ruth Hogan

Choice Hotels International has added nearly 600 hotels to its network through the integration of all nine Radisson Hotels Americas brands to its system, the hotel franchisor announced this week.

Choice completed the milestone “ahead of schedule” and less than a year since closing the acquisition, which includes the Radisson Blu, Radisson, and Country Inn and Suites brands.

Choice has also completed integration of the Radisson Rewards Americas loyalty program into the Choice Privileges program, enabling its nearly 60 million members to earn and redeem points at over 7,400 hotels across 22 brands in 45 countries and territories.

“We are excited to offer travellers hundreds of additional hotels to choose from on, including numerous upscale and full-service properties, as we welcome our Radisson franchisees to Choice’s powerful reservation engine,” said Choice Hotels International. CEO, Pat Pacious

“Integrating nearly 600 hotels and the Radisson Rewards Americas program in such a short period of time is a testament to Choice’s advanced technology and integration expertise and shows our commitment to providing franchisees with opportunities for optimal success and offering travellers ways to easily find the right hotel to meet their travel needs on one website.”