Beats has released its first-ever collection of reinforced charging cables in an assortment of lengths and colours.

Beats Cables are available in four electric colours—Bolt Black, Surge Stone, Nitro Navy, and Rapid Red—at $28.95 (AUD) for a single cable and $54.95 (AUD) for a pack of two.

Beats Cables are made with a tangle-free woven design for increased durability and to prevent fraying.

The cables are also available in two convenient lengths – 1.5 meters and 20 centimeters (8 inches) – for both stationary and portable use.

The cables are offered in a variety of configurations: USB-C to USB-C, USB-A to USB-C, and USB-C to Lightning.

“From bold colours and packaging to bringing product features to life with the Pill People campaign, we’re energising this category in true Beats fashion,” said Beats CMO Chris Thorne.

USB-C to USB-C works with USB-C Apple and Android devices and is built for charging, syncing, audio, CarPlay, and transferring data. It charges USB-C compatible Beats headphones and speakers while listening to audio or streaming lossless audio.

When used with compatible hardware, USB-C to USB-C also supports fast charging up to 60 watts and can transfer data at USB 2.0 rates.

For fast, efficient charging, pair the USB-C cable with a USB-C power adapter and conveniently charge compatible devices from a wall outlet.

USB-A to USB-C is designed for charging, syncing, CarPlay, and transferring data. Fast charging reaches up to 15 watts on select iPhone and iPad models, and data is transferred at USB 2.0 rates.

USB-C to Lightning is compatible with iOS and iPadOS devices that have Lightning ports and supports charging, syncing, and CarPlay, with fast charging on select iPhone and iPad models.