The popular Hilton Adelaide has officially changed hands after 40 years, welcoming the new Amora Hotel Adelaide in its place following a AU$73 million transformation.

The iconic hotel in Adelaide’s Victoria Square has entered a new chapter with Amora Hotels and Resorts officially taking over, unveiling the first stage of its refurbishment, which includes a completely redesigned lobby and a new concierge arrival experience.

In the months ahead, Amora Hotel Adelaide will unveil Victoria’s Table and the revitalised Coal Cellar and Grill and continue with its renovations in stages.

The lobby opening comes at a pivotal time for Amora, with the hotel positioned alongside the Adelaide Central Market precinct and broader transformation of the city’s southern core, the group stated.

Amora Hotels and Resorts CEO, Earp Siriphatrawan, said the unveiling of the new signage and soft opening of the lobby marks an important milestone in the property’s transformation.

“The building has been part of Adelaide’s skyline and story for over 40 years,” Siriphatrawan said.