Amara to redesign two Singapore flagships to meet modern traveller demands

by Ruth Hogan

Amara Hotels and Resorts is embarking on a comprehensive brand redesign for its two flagship Singapore properties, in response to evolving guest preferences.

The redesign of Amara Singapore and Amara Sanctuary Sentosa aims to deliver meaningful connections, memorable experiences, and tailored spaces with an emphasis on contemporary elegance, sublime interiors, and sustainable travel.

“This transformative journey marks a pivotal milestone for Amara Hotels & Resorts,” said Amara Hotels and Resorts Senior Vice President, Dawn Teo.

“Our redesigned spaces are meticulously crafted to resonate with the desires of today’s travellers, offering a unique blend of sophistication, warmth, and joie de vivre that elevates our unparalleled hospitality experiences.

“We are privileged to collaborate with some of the industry’s most creative minds, crafting dynamic and thoughtfully considered spaces that provide both relaxation and invigorating experiences for our guests.”

Amara Singapore and Amara Sanctuary Sentosa will unveil their new looks in mid-2024, with a series of new brand experiences to launch by the end of the year.