Accor expands The Sebel brand in Melbourne

by James Wilkinson

Accor has announced a new-build internationally branded serviced apartment brand is coming to Melbourne’s newest precinct in Moonee Ponds.

The Sebel Melbourne Moonee Ponds will open in the Mason Square precinct, a new major urban renewal development comprising a residential, retail and dining hub, scheduled to open November 1, 2019.

The Sebel Melbourne Moonee Ponds will add 97 serviced apartment-style rooms to Melbourne’s inner North West. Spanning eight floors, the property boasts 89 one-bedroom apartments, 8 two-bedroom apartments all complete with balconies and full kitchen facilities. Featuring a fitness centre, meeting spaces, a New York-style restaurant known as Saros, ample underground parking, and a ground floor space will be home to retailers and cafes, leased to external operators.

Located 6km from Melbourne’s CBD, The Sebel Melbourne Moonee Ponds is close to the renowned Puckle Street retail strip and Moonee Ponds Central shopping centre. Moonee Ponds has established itself as Melbourne’s premier racing precinct, experiencing thousands flocking to both the nearby Moonee Valley Racecourse and world renowned Flemington Racecourse, home of the Melbourne Cup.

Accor Chief Operating Officer – Pacific, Simon McGrath, said: “Melbourne’s inner North West is set for a resurgence with the opening of the new Mason Square precinct, a major urban renewal development project for Moonee Ponds.”

“Accor strategically jumped at the opportunity to introduce the international upscale serviced apartment brand to the precinct, with owners JMS Hospitality and Management, in the burgeoning area of Moonee Ponds, already well known amongst the racing fraternity, and soon to become the accommodation of choice for those visiting the area.

“The Sebel Melbourne Moonee Ponds will showcase both the sophistication and independent flexibility that our guests expect from The Sebel brand,” McGrath said.

The Sebel Melbourne Moonee Ponds joins a network of 30 internationally branded The Sebel products apartments across Australia and New Zealand.

Guests of The Sebel Melbourne Moonee Ponds will be able to earn points and privileges via Accor’s award-winning loyalty programme – Le Club AccorHotels. The programme is free to join and can be used across more than 4,800 hotels, resorts and residences across 100 countries.