The partnership will bring together Accor’s loyalty program and Visa’s global payment capabilities to create the new ‘ALL’ Visa card.
Members who apply for the new Visa card will be able to use it for everyday purchases everywhere Visa is accepted.
Accor will be collaborating with Visa partner financial institutions and banks in key markets across Europe, North and South America, Middle East and Asia Pacific to issue the new ALL Visa card.
Sébastien Bazin, Chairman and Chief Executive Officer of Accor, said: “Partnering with Visa will be a huge boost to Accor as we embark on the shared journey to develop an innovative co-branded payment card.
“This new initiative will provide unmatched benefits to our members and reinforce the success of our ALL loyalty program by increasing our member base driving additional engagement and giving each member incentives to stay with us more frequently and easily.
“The development of ALL is a major milestone for us, and in Visa we are very pleased to have found a partner which shares our passion for delivering everyday rewards and recognition,” he said.
It will offer members tailored rewards based on customer preferences and the ability to earn more loyalty points when staying at an Accor property or when making purchases.
Through the partnership with Visa, Accor is enhancing the benefits of its recently launched loyalty program, ALL–Accor Live Limitless, to its 64 million loyal member base and more than 250 million customers globally.
Through strategic acquisitions and partnerships with prestigious luxury and lifestyle brands such as Raffles, Fairmont, Sofitel, Banyan Tree, Mondrian and Delano, the Group offers unique experiences through its 39 hotel brands, in more than 5,000 hotels and residences across 110 destinations.