United and Spotify have announced a first-of-its-kind way for travelers to enjoy their favorite Spotify content in the sky by streaming directly from their personal account on the seatback screen.

Customers can scan a QR code to securely log in to access the full Spotify catalog, including over 100 million tracks, along with millions of podcasts, playlists, videos and albums directly from their screens.

As part of the new system, passengers can pick up their favorite content right where they left off and save new favorites to enjoy long after their flight.

United is the first airline to let customers access their own Spotify account directly from a seatback screen, creating a more personal and connected entertainment experience built around the content they love.

“Our customers are used to streaming entertainment that’s tailored to them, and that level of personalization shouldn’t stop when they board one of our planes,” said United Airlines Chief Commercial Officer, Andrew Nocella.

“Now, thanks to Starlink, they can watch and listen to their own Spotify content right on their seatback screen and pick up their favorites right where they left off. From video podcasts and live performances to music and audiobooks, our collaboration with Spotify gives customers more of what they love onboard and is helping us create an elevated experience for everyone who chooses to fly United.”

United introduced an exclusive collection of Spotify content on its seatback screens in June 2025, including more than 450 hours of audiobooks, video podcasts and music playlists. Since then, more than 2.3 million customers have enjoyed more than 1.9 million hours of Spotify content onboard.

This new functionality builds on that by giving customers access to their personal Spotify account – from their saved playlists to tailored recommendations and more – directly from the seatback screen.

Nocella said United continues to invest in the inflight entertainment experience, in addition to Spotify, the airline gives customers access to more than 2,500 hours of premium entertainment content including Apple TV, HBO Max, A24 and Peacock.

United is also elevating the onboard experience with Starlink Wi-Fi, now available on more than half of United’s daily flights and enables MileagePlus members to stream, work, shop and stay connected across multiple devices in the air.

The airline expects to complete Starlink installations by the end of 2027, bringing a faster, more connected and increasingly personalized experience to more customers.

In addition, Nocella said United currently offers more than 181,000 seatback screens across its fleet – more than any other major U.S. airline and about 85% of its mainline fleet – and expects to have more than 219,000 screens, nearly its entire mainline fleet, by the end of 2027.