Hilton will make eight new luxury and lifestyle brand debuts into new markets across Asia Pacific in 2026, with plans underway of more than 15 openings in the segments this year.

The latest signings of luxury and lifestyle hotels joins a pipeline of more than 80 hotels in the categories in Asia Pacific, adding to more than 170 trading luxury and lifestyle hotels in the region. Hilton expects to exceed 250 hotels in the categories in coming years.

“Asia Pacific remains a powerful growth engine for Hilton, and this latest wave of brand entries reflects the strong demand we are seeing from owners for differentiated, high-performing brands. We are excited to expand across key gateway cities and sought-after leisure destinations as we continue to shape the region’s hospitality landscape,” Hilton President, Asia Pacific, Alan Watts said.

The expansion includes the regional introduction of NoMad in Singapore and Signia by Hilton in Tainan, bringing total brand presence in Asia Pacific to 16 of its 27 global brands. 

Canopy by Hilton Bangkok Sukhumvit will mark the brand’s debut in South East Asia, and South Asia will see its first Curio Collection by Hilton hotel and first LXR Hotels & Resorts property, both set to debut in Bengaluru with Slohh by Roach, Curio Collection by Hilton and The Den Bengaluru, LXR Hotels & Resorts. 

In country brand debuts, Hilton will introduce two luxury brands to Malaysia in Kuala Lumpur with the openings of Waldorf Astoria Kuala Lumpur and Conrad Kuala Lumpur, both scheduled to open by the end of 2026. Meanwhile, in Vietnam, Nhaan Resort & Spa Hoi An, Tapestry Collection by Hilton will introduce the brand to one of South East Asia’s most culturally significant leisure markets.

In addition to these upcoming debuts, Hilton recently signed two LXR Hotels & Resorts properties in Tokyo and Hakone Gora, Japan and a new Tapestry Collection by Hilton hotel in Chiang Mai. These hotels add to a pipeline of more than 80 hotels across luxury and lifestyle in the Asia Pacific region.

These new signings join a slate of new luxury and lifestyle signings this year including Waldorf Astoria Goa, Motto by Hilton Sydney City Centre, Conrad Ulaanbaatar and an LXR Hotels & Resorts hotel in Gold Coast, Australia.

“Across Asia Pacific, we’re seeing strong momentum across the luxury and lifestyle segment of the market, driven by travellers seeking distinctive design, authentic local connections and elevated experiences,” Hilton Senior Vice President, Brand Management, Asia Pacific, Tal Shefer said.

The expanded pipeline underscores Hilton’s continued momentum across gateway cities, high-growth urban centres and sought-after leisure destinations, bringing a mix of luxury and lifestyle brands to both new and existing markets across the region. 

Other openings in the luxury and lifestyle categories this year include Conrad Nagoya, and follows the recent opening of Canopy by Hilton in Okinawa. In Thailand, Hilton will expand its lifestyle presence with Kahavadi Chiang Rai, Curio Collection by Hilton, alongside Nivata Koh Samui, Tapestry Collection by Hilton. In China, Xi Zhe Wuxi, Curio Collection by Hilton will expand the brand’s footprint. Meanwhile, Shanghai Parkview Hotel, Curio Collection by Hilton, will open in Yuqiao, Pudong, drawing on the area’s 450‑year salt‑making heritage and traditional craftsmanship, offering guests an inspiring journey rooted in local culture.