Hilton Adelaide East End marks the brand’s re-entry into the South Australian market, with the signing coming just weeks before the group exits its Victoria Square site after more than 40 years.  

The new property set to open in 2031, is being developed under a franchise agreement with Auriga Investments and will be operated by Trilogy Hotels. It will form part of Arcadia, a contemporary mixed-use project set to revitalise the eastern end of Adelaide CBD.

The move follows Hilton Adelaide on Victoria Street’s soon to be complete transition to Amora Adelaide in July, after completing a $73 million transformation.

“The return of Hilton to Adelaide is both a symbolic and strategic milestone,” Hilton Australasia, Director of Development, Tushar Raniga said.

“This project allows us to reintroduce Hilton Hotels & Resorts as a modern, designled flagship aligned with Adelaide’s growth and evolving skyline. Auriga’s vision and the site’s exceptional location make  this an ideal opportunity to re-establish Hilton’s presence in South Australia in partnership with Trilogy Hotels.”

Spanning 27 stories on 299 Pirie Street, the Hilton Adelaide East End, a 251-key new-build hotel just 1km from RundleMall, is said to be intentionally designed with vibrant spaces. 

It is expected to be well suited for both leisure and business travellers, with the area surrounded by dining and nightlife and convenient tram access.

Hilton Adelaide East End will offer guest rooms ranging from 31 to 140 sqm, a recreation deck, multiple food and beverage venues, and 303 sqm of meeting space. Amenities will include a fitness centre and pool.

“For more than four decades, Hilton has played a defining role in Adelaide’s hospitality landscape, and Auriga is honoured to be part of its rebirth. Arcadia was conceived as a  place where community, design and city life come together —  a precinct that blends a new residential neighbourhood with a flagship Hilton hotel,” Auriga Investment Group Pty Ltd, Director, Eric Luk said.

“Together, they will create a destination that draws locals back into the CBD and supports 

the year‑round calendar of events that make Adelaide unique. This is a long‑term investment in the city’s future, and we are committed to delivering a precinct that elevates Adelaide for generations to come.”

As a purpose-built development, the hotel features contemporary architecture and has been designed with sustainability and operational efficiency at its core, the group stated.

“Every great city needs a Hilton hotel, and we are honoured to have been appointed by Auriga Investments as operator of the new Hilton Adelaide East End,” CEO of Trilogy Hotels, Scott Boyes said.

“This landmark project underscores Trilogy’s dedication to maximising performance for hotel owners while creating memorable stays for our guests. By combining Trilogy’s local expertise and disciplined operations, along with Hilton’s powerful loyalty program, the hotel will set a new benchmark for quality and service in Adelaide.”