Hilton has signed multiple property agreements across Vietnam with existing partner Sun Group, one of the country’s leading companies across four key sectors of recreation and entertainment, leisure travel, real estate, infrastructure investment and aviation.

The partnership will bring the global hospitality company’s award-winning brands, Conrad Hotels and Resorts, LXR Hotels and Resorts and DoubleTree by Hilton to Vietnam, while expanding the presence of Hilton’s flagship brand, Hilton Hotels and Resorts, in the country.

“Vietnam has long been a key part of Hilton’s growth journey in South East Asia, and our expanded partnership with Sun Group marks a pivotal moment in that trajectory,” said Hilton President and CEO, Chris Nassetta.

“This collaboration brings together Hilton’s globally-recognized and much-loved brands as well as Sun Group’s deep local expertise to create exceptional destinations that reflect the evolving needs of today’s travelers.

“From luxury to lifestyle and full-service offerings, these new hotels will introduce a diverse range of experiences across Vietnam, catering to the growing demand for high-quality hospitality in one of Asia’s most dynamic markets,” he said.

The five new properties will span the north, central and south of Vietnam, including LXR Hotels and Resorts with an intimate 80-room retreat along the Da Nang Riverside, plus Conrad Phu Quoc, Hilton Phu Quoc, DoubleTree by Hilton Phu Quoc and the Hilton Quang Hanh Onsen Resort.

“This strategic partnership with Hilton goes beyond expanding our hospitality portfolio – it reflects our commitment to redefining Vietnam’s tourism landscape,” said Sun Group Chairman, Dang Minh Truong.

“By introducing Hilton’s world-class brands to Sun Group’s flagship destinations in Quang Ninh, Da Nang, and Phu Quoc, we are setting new benchmarks for integrated resorts that unite cultural authenticity, natural beauty, and global standards of hospitality.

“Together, Sun Group and Hilton will create destinations that not only serve travelers today, but also inspire the future growth of Vietnam’s tourism sector,” he said.

Vietnam currently holds Hilton’s third-largest portfolio in South East Asia with 21 trading hotels. With the addition of the five newly-signed properties, Hilton is set to double its trading supply in Vietnam, growing its development pipeline from 16 to 21, reinforcing its position as a key market in Hilton’s growth trajectory in the region.

“Expanding our existing partnership with Sun Group to bring more properties and new brands to Vietnam reaffirms the confidence owners place in Hilton’s world-class brands and robust commercial engine,” said Hilton President of Asia Pacific, Alan Watts.

“With these new properties, we are now on track to double our presence in Vietnam, with a footprint that stretches from Quang Hanh in the north to Phu Quoc in the south. This signing reflects our ongoing commitment to the market and its importance as a strategic growth driver for our expansion across Asia Pacific.”

Conrad Hotels and Resorts, LXR Hotels and Resorts, Hilton Hotels and Resorts, and DoubleTree by Hilton hotels participate in Hilton Honors, the award-winning guest loyalty program for Hilton’s 25 distinct hotel brands.