Singapore-born owner-operator Naumi Hotels has kicked off expansion to the Middle East with the opening of a Dubai hotel.

Located steps from Dubai Internet City Metro, 10 minutes from Mall of the Emirates, and 15 minutes from The Palm, Naumi Hotel Dubai features 237 rooms and suites, two restaurants, a spa, rooftop pool, fitness centre, and meeting facilities.

The property was recently acquired by Naumi Group and advised by SunStar Capital, the family-owned wealth management and asset company founded by Executive Chairman Surya Jhunjhnuwala.

A transformation project will see the introduction of a “bold visual identity with whimsical spaces, imaginative micro-experiences, and signature brand touchpoints”.

“Following Naumi Hotels’ success in the Asia-Pacific region, extending the experience to the Middle East felt like a natural next step,” said Naumi Group CEO, Gaurang Jhunjhnuwala.

“For us, Dubai represents the epicentre of the region’s thriving hospitality market and a symbol of innovation, where the world’s leading brands and most discerning travellers come together. We are excited to make our mark on the region and on a city that so closely mirrors our ambition, creative energy, and ever-evolving vision for hospitality.”

Established in Singapore in 2007, Naumi Hotels is recognised for its bold design and unscripted service.

Its portfolio includes eight properties spanning key cities in Singapore, New Zealand and Australia.

“With every new property, we aim to push the boundaries of boutique hospitality,” said Naumi Group Chief Operating Officer, Paul Stocker.

“In Dubai, we’ve found the ideal canvas to express our playful sophistication and bring unexpected moments to life. The hotel will capture the spirit of the city while staying true to Naumi Hotels’ experiential, artful approach to every stay.”