Seibu Prince Hotels and Resorts has signed a deal to open Prince Hotel Da Nang this October, in a rebranding of the Sel de Mer Hotel Suites, marking the company’s entry into Vietnam.

Prince Hotel Da Nang, located close to My Khe Beach and Da Nang’s key attractions, will feature 164 rooms with private balconies, a range of dining options including a rooftop bar with panoramic views, an infinity pool, gym, and spa. The strategic expansion into Vietnam is part of an ambitious plan by Seibu Prince Hotels and Resorts to expand its global portfolio, bringing its signature Japanese hospitality to the world. “We’re thrilled to announce the opening of Prince Hotel Da Nang, a significant step in our global expansion that remains true to our core value of heartfelt service,” said Seibu Prince Hotels and Resorts CEO of the International Division, Lee Richards. “Partnering with Mr. Thanh Duong and Mrs. Trang Nguyen, who developed the internationally acclaimed Sel de Mer Hotel Suites, was an easy decision as the standard of hotel is exceptional. “This new hotel marks an exciting chapter in our commitment to hospitality excellence, reinforcing our dedication to setting the highest standards in the world’s most thoughtfully curated destinations. “Guests can look forward to experiencing our unique blend of Japanese warmth and genuine hospitality, ensuring an effortlessly elegant and deeply memorable stay.” Owner, Duong Tien Thanh of Thien An Thanh Trade Service Company, said the collaboration is a natural fit. “Their commitment to genuine care and strong partnership with owners deeply resonates with our values,” he said. “We firmly believe that our two organisations align perfectly in the shared endeavour to bring esteemed hospitality to the rest of the world, and we are excited for Prince Hotel Da Nang to be a shining example of this synergy.”