AHICE launches two new hotel industry events in Asia
Following a successful debut event in 2024 which welcomed close to 600 key industry figures, AHICE South East Asia returns to South East Asia from February 24-26, 2025 with a bumper program packed with over 150 insightful speakers, stellar networking events and hotel tours.
Recognised throughout Asia Pacific and beyond as ‘The Hotel Event Where Deals Get Done’, AHICE is highly regarded as the largest and most influential hotel conference series across Asia Pacific. 
The 2025 South East Asia AHICE event will see the launch of two new events, giving delegates the opportunity to delve deeper into the worlds of hotel technology and hotel design.
On the morning of Day 2, the new INN Tech Hotel Technology Summit and first-ever South East Asia Design INN Symposium will run simultaneously.
The all-new hotel technology summit ‘INN Tech’ will feature three hours of panel discussions, keynotes, Q&As and masterclasses firmly focused on the latest and emerging hotel technology. 
At a pivotal time in the hotel industry, amid the stratospheric rise of artificial intelligence (AI), this conference will tackle the critical issues in hotel technology and look to ways that technology can be leveraged for greater results.
From AI to procurement software, in-room entertainment, door locking tech, PMS and RMS systems, digital marketing, robots and more, the INN Tech Summit will feature rich content targeted at a VIP crowd of hotel investors, owners, GMs, VPs, CEOs and more. 
Key sessions include: The Intelligent Guest Journey: Personalisation, Connectivity and Loyalty; Serving Your Guests More Effectively and Boosting Profitability; Agile Revenue & Distribution: Real-Time Strategies For Increasingly Dynamic Markets; Securing Long-Term Value: Workforce, Compliance, and Operational Excellence; and Building For Tomorrow: Data-Driven Development and Sustainable Asset Evolution.
Following the success of leading hotel architecture and interior design conference, Design INN Symposium Australasia-Pacific, the South East Asia Design INN Symposium will examine the critical components of hospitality design and explore exciting new properties to open in the region.
Curated by the best creative minds in the business, the South East Asia Design Inn Symposium will offer inspiring masterclasses, project deep-dives and evocative panel sessions featuring leading architects, designers, hotel operators and owners. 
Key sessions include: Designing for Adapting Brands: How To Stay On-Brand While Evolving Over Time; Operations In Design: How Functionality Meets Creativity; and a keynote Q&A with Richard Hassell, Co-Founding Director, WOHA Design, in conversation with Onyx ASW Chief Executive Officer, Ivan Sunde.
AHICE South East Asia has major support from over 55 sponsors in 2025, including Agilysys, Hilton, IHG, Marriott International, Pan Pacific Hotels Group and Travel + Leisure Co. as Principal Partners.
Limited ticket packages and early bird tickets for AHICE South East Asia are available until Wednesday February 5. Book your ticket now.