IHG Hotels and Resorts is set to introduce its Voco hotel brand to the Sunshine Coast under an agreement with Sydney-based developer Felix Capital, as the region gears up for the arrival of the 2032 Olympic and Paralympic Games.
The new 153-key Voco Maroochydore Sunshine Coast, located within a mixed-use development on Ocean Street, is slated to open in 2028.
With the Brisbane Games just eight years away, the upscale property meets a need for four- and five-star full-service hotels in the region and will support a growing domestic and international tourism market.
“This is an incredibly exciting time for the Sunshine Coast,” said IHG Hotels and Resorts Director of Development, Australasia and Pacific, Cameron Burke.
“The region desperately needs new accommodation product, and hotel developments like Voco Maroochydore will play a vital role in stimulating the local economy.
“We are excited to help enhance the enviable coastal lifestyle that Maroochydore locals enjoy, and to be expanding our presence on the Sunshine Coast by bringing our fast-growing Voco brand to this key strategic market.”
Voco Maroochydore Sunshine Coast marks the second hotel partnership between IHG and Felix Capital, following the signing of Holiday Inn and Suites Caloundra, Sunshine Coast in the first quarter of this year. The Caloundra property is set to open in 2030.
“We’re delighted to be extending our partnership with Felix Capital, and wholly support their vision to vitalise the Sunshine Coast ahead of its regional showcase to the world as part of the Brisbane 2032 Olympic and Paralympic Games,” Burke added.
Located just over an hour’s drive from Brisbane, the hotel will feature “lifestyle-led and locally inspired guestrooms” with water views; “wellness-focused public areas” including a podium-level outdoor pool, spa and sauna; as well as a 140-seat specialty restaurant and 65-seat lobby bar, located on the ground floor.
There will be over 510sqm of modern conference and event spaces, including a ballroom with capacity for 250 people, in addition to a 130-seat all day dining restaurant and pool.
Separate to the hotel operations, the mixed-use development will also include nine luxury residences above the hotel on Levels 10 to 12.
Since its global launch in the Gold Coast in 2018, Voco has quickly become the fastest-growing brand within IHG Hotels and Resorts’ Premium collection, with a presence in 18 countries, and five now in the pipeline for Australia, including Voco Gosford, which is set to open in 2025.
With a focus on individualised service and high-quality touches, Voco is the “perfect fit” for the location, according to Felix Capital CEO and Founder, Michael Maroun.
“I’m thrilled to announce our second strategic partnership with IHG Hotels and Resorts and see this innovative new hotel project come to life while creating hundreds of new jobs and showcasing the amazing attractions of Maroochydore,” Maroun said.
“The Voco brand is a perfect fit for what is set to be a vivid lifestyle destination on the Sunshine Coast, at a time of significant need for new hotels in the region.
“Over the last few months we’ve worked closely with Sunshine Coast Council to ensure our plans for our second hotel in the Sunshine Coast are in accordance with their proposed Temporary Local Planning Instruments by accommodating leisure, corporate and commercial use.
“It’s energising to see that big steps are being made in the right direction for the region’s growth and we’re delighted to be part of its journey.”