Cool lifestyle brand The Standard to make Australian debut in Melbourne

by James Wilkinson

Private Melbourne developer, DealCorp, has this week announced its latest partnership which will see The Standard Hotel brand open its first Australian location in Rose Street, Fitzroy.

The project, said to be worth in excess of $60 million, is designed by Woods Bagot architects with interiors by Hecker Guthrie and is slated for completion in 2023. DealCorp purchased the site in 2018 and subsequently had a hotel permit approved in 2019.

The Standard, Fitzroy, will feature 127 rooms over seven levels including an intimate rooftop experience.

The Standard’s unique style of hospitality, defined by compelling design, and engaging culinary and cultural experiences will complement Fitzroy’s bustling creative community, surrounded by bars, cafes, galleries and retail.

“We couldn’t be happier to be bringing this iconic brand to Australian shores, With the country’s focus turning to a post-COVID era, this feels like a pivotal moment for hotel and travel,” said DealCorp Executive Chairman, David Kobritz.

“The Standard was a natural choice for our Rose Street hotel project. Not only are our brand values aligned but they are the perfect operator to bring to a suburb like Fitzroy which has such a rich culture and history,” concluded Kobritz.

Standard International CEO, Amar Lalvani, said: “The Fitzroy neighborhood in Melbourne represents exciting new territory for The Standard but at the same time feels totally familiar.

“DealCorp’s commitment to making long-lasting contributions to its community is aligned with our own history of enhancing the neighborhoods we become part of.”

The hotel’s design will take cues from Fitzroy’s industrial heritage, whilst also being respectful of its residential surrounds.