On Monday this week (Nov 16), Queensland and Northern Territory Aerial Services (QANTAS) marked 100 years since it was founded in the Australian outback. It was a proud moment for Qantas Group CEO, Alan Joyce, who has led the airline through one of the carrier’s most turbulent times. Here, Joyce looks at the 100 years and what the future holds for one of the world’s greatest of airlines.

Today, we mark the 100th anniversary of Qantas.

For me, there are a few simple facts that sum up why this airline has endured and what it means to Australia.

Anyone who thinks the success of Qantas was a forgone conclusion need only consider its humble origins. It was started by two recently-returned WW1 pilots and a local grazier in outback Queensland using what was still a new form of transport, on the tail end of the last global pandemic, in 1920.

The level of promise was such that some of the first shareholders referred to their investment as “a donation”.

One of the founders, Hudson Fysh, would later reflect on the airline’s rocky start: “I realise now the absolute force and determination that were behind our all-out effort to survive,” he wrote.

A solid dose of pragmatism certainly helped. Early board meetings of Qantas were held at the local tailor’s shop in the outback town of Longreach. Why? Because it had the longest table.

It’s a small detail. But that’s the can-do attitude that defined how Qantas approached much bigger challenges in the years ahead.

There was the shift from domestic to overseas flying in the 1930s. The famous ‘Double Sunrise’ flights in the 1940s to maintain the air link with Britain after the fall of Singapore, which flew in radio silence over hostile waters for so long, they saw the sun rise twice. The shift to government ownership, because of its strategic importance, by the 1950s. The start of the jet era in the 1960s, which coincided with waves of migration that helped shape modern Australia. Privatisation in the 1990s. Creating Jetstar in the 2000s.

If you knew nothing else about Qantas, this story would be enough: in 1974, after Cyclone Tracy devastated Darwin, we set a record for the number of people carried on a 747 (674 to be precise) in an effort to evacuate the city as quickly as possible.

Forty years later, when we marked the anniversary of that mission, two local Qantas workers helped unveil a plaque. Both of them had been children on that flight.

Flying to help Australians in trouble is a core part of our identity as the national carrier. This year alone, we’ve operated over 100 repatriation flights for the Federal Government to bring people home from COVID hotspots. All flown by crew who volunteered.

Distance has always defined Australia. Between our cities and regional towns, and from the rest of the world. Qantas prided itself on closing that gap. Before COVID interrupted, we were working on non-stop flights from the east coast to New York and London – the last frontier of global aviation.

For most of this year, it’s the distance between Melbourne and Sydney (or any of our capitals) that has been the challenge. Hard state borders for the first time in, coincidently enough, about 100 years.

Now, as Australia opens up, we’re ready to fly again. And when people see the familiar kangaroo on the tail, it has another bit of history behind it.