United Airlines‘ new CEO Scott Kirby has used his first speech in the role to launch ‘United CleanPlus’, the company’s commitment to putting health and safety at the forefront of the entire customer experience, with the goal of delivering an industry-leading standard of cleanliness.

United CleanPlus brings together a most trusted brand in surface disinfection – Clorox – and the country’s top medical experts – Cleveland Clinic – to inform and guide United’s new cleaning, safety and social distancing protocols that includes touch-less kiosks in select locations for baggage check-in, sneeze guards, mandatory face coverings for crew and customers, and giving customers options when flights are more full.

Specifically, Clorox products will be used at United’s hub airports and medical experts from the Cleveland Clinic will advise on new technologies, training development and quality assurance programming.

By establishing collaborations with world-renowned leaders in surface disinfection and health like Clorox and Cleveland Clinic, United customers can travel with more confidence knowing that the airline’s protocols have been informed by trusted experts.

“Safety has always been our top priority, and right now in the midst of an unprecedented crisis, it’s our singular customer focus,” said Kirby in his video message to customers today (May 20).

“We recognize that COVID-19 has brought cleanliness and hygiene standards to the front of customers’ minds when making travel decisions, and we’re not leaving a single stone unturned in our pursuit to better protect our customers and employees.”

Clorox is working closely with United to enhance the airline’s cleaning program, redefine disinfection procedures and equip customers with amenities at select locations that help support a healthier and safer environment throughout their travel journey.

Clorox products will first roll out at United’s hub airports in Chicago and Denver and will be used in the gate and terminal areas, with additional locations to follow.

The United CleanPlus commitment goes far beyond disinfection. United consulted with experts at Cleveland Clinic to provide guidance on the airline’s policies and procedures – from mandatory face coverings, to touchless kiosks in select locations for baggage check-in, to social distancing – and ensure they meet or exceed industry standards.

Medical experts from the Cleveland Clinic will also advise on new technologies, training development and quality assurance programming. And, as scientists learn more about how to fight COVID-19, Cleveland Clinic experts will help United use those discoveries to quickly implement new ways to keep customers safe.